How to Appraise my Domain Value

Research and market awareness are the keys to reaping a good return on your investment when you’re looking to sell a website. Getting an accurate valuation lets you know when to take an offer from a prospective buyer and when to hold out. No one likes all the back-and-forth haggling over dollar amounts. If you have a third party valuation on your side, you are more likely to persuade a buyer to agree to your price point.

What Factors Matter in Domain Appraisal?

The WFSBO Free Website Worth and Appraisal Tool looks at several key areas of valuation, including:

• Estimated Data Analytics

  - How many daily, monthly, and yearly unique visitors do you have? How many daily, monthly, and yearly pageviews do you have? What is your daily, monthly, and yearly ad revenue like?

• Basic Info

  - Does your domain name contain competitive keywords, a catchy title, and a great description?

• Search Engine Stats

  - How many URLs have been added to the Google, Yahoo, and Bing Indexes or backlinked?

• MOZ

  - Where do your domain and page authority rankings fall on a scale of 0-100? Does MOZ link to you?

• Alexa Stats

  - What is your local and global ranking for search traffic? Does your page have a decent load speed?

• Facebook Stats

  - How many likes, shares, and comments does your page have?

• Social Stats

  - Do you have likes on Google+, Pinterest, LinkedIn, and StumbleUpon?

• Security

  - Has Google or AVG detected any recent virus threats?

• Location Stats

  - Is your website likely to pick up local search traffic?

• WhoIs Status Codes

  - Have you been reported for registrar abuse or server errors?

How To Appraise Domain Value at WFSBO in 3 Steps

It’s amazingly quick, easy, and free to get a good general idea of your domain’s value at WFSBO.

• Click on the convenient “Appraise” tab at the top of our website at www.WFSBO.com.
• Type your domain name into the web browser bar and click “Estimate Value.”
• If desired, click “Get Website Review” for a full report or “Get Widget” to advertise your domain’s value.

What Factors Do Buyers Consider When Appraising Your Domain Value?

It’s a common mistake for sellers to presume that the money invested equates with the domain’s value. You may think if you paid $10,000 for the domain name, invested $15,000 into development, and earned $50,000 in value from website traffic, you should be able to sell your site for $75,000. However, it’s the profit, not the assets that gets valued. Buyers perceive value as a matter of potential earnings they can expect and the amount of risk involved. They’re looking for steadily increasing growth, with consistent earnings, over time. They’re looking for multiple revenue streams, a unique selling proposition, market leadership, and branding potential.

How Much Money Can I Expect When Selling My Domain?

Our affiliate has crunched the numbers on scores of highly successful sites to give you an idea of what domains are valued these days. For instance, if you were selling Samsung.com in the marketplace today, you could expect to bring in over $21 million. CNN would be valued at just over $105 million. For a brand new site without a following or Alexa ranking, you may see a paltry value of $2.88, whereas slightly more established sites could fetch $1,000 - $3,000.

How To Improve Your Domain Value

Once you have an idea of what your domain is worth, you may consider what should be done to increase its profitability. We recommend making investments in professional content creation, SEO, and social media marketing. Sometimes it’s just a matter of waiting and letting a young domain age like a fine wine. If you’d like customized tips on improving domain value, contact WFSBO as your guide. Your success is our success, too! We’re happy to share what we’ve learned about how to sell a website for profit.